A writing home
Hi, I'm Yoan. I work in search: SEO, digital marketing, and lately, how AI is rewriting all of it.
Honestly, I built this for my mom. She knows I do "something with computers" and can't quite tell people what I actually do for a living, so this is me explaining it, gently, for her and for anyone else who has ever wondered. No pitch, nothing for sale, just the parts of this craft I can't stop being curious about.
Writing
Read the stream →2026
- Jul What Changes for SEO Every Time a New Frontier Model Ships
- Jun How Different AI Models Handle the Same Marketing Task (What Benchmarks Show)
- Jun What Actually Gets You Cited in AI Answers (What the Research Says)
- May How AI Assistants Decide Who Is 'the Best'
- May My Rules for Working With AI (So It Doesn't Write Like AI)
- Apr Does Google Rank AI-Made Video? What We Actually Know
- Apr The Assistant Recommended My Competitor
- Mar Faceless, Voiceless, Effortless: Why Most AI Video Marketing Fails Anyway
- Feb Turning Writing Into Video With AI: What the Tools Can and Can't Do
- Jan I've Watched Traffic Die Three Times
2025
- Dec I'm an SEO Learning AI Video, and It's Humbling
- Nov How Indonesians Ask AI vs How They Google
- Sep What I Check in an SEO Audit Now That Didn't Exist in 2023
- Aug Schema Was Boring for Ten Years. Suddenly It Isn't.
- Jul How to Become the Answer, Not the Result
- Jun The Internet Stopped Needing Visitors
- Apr GEO Is 80% SEO. The Other 20% Is Why I'm Writing This
- Mar Your Next Customer Never Visited Your Website (What the Data Shows)
- Feb My Mom, ChatGPT, and the Question That Broke My Job Description
- Jan Zero-Click Was a Warning. Zero-Visit Is the Sequel.
2024
2023
- Dec What I Told Clients in 2023 That Turned Out Wrong (and Right)
- Oct Suddenly, Reddit Everywhere
- Sep The September That Broke a Thousand Blogs
- Jul July 1, 2023: RIP Universal Analytics
- Jun The 3 A.M. Version of This Job
- May SGE: The Announcement That Made Every SEO Update Their CV
- Apr E-E-A-T: The Extra E Was for 'Experience' (How Convenient)
- Mar The Month Everyone Became a Prompt Engineer
- Feb February 2023: Bard's $100 Billion Typo
2022
- Dec November 30, 2022: The Day I Didn't Notice
- Nov The Web3 Marketing Gold Rush I Sat Out
- Oct The Year I Became a Boss on Paper
- Sep Teaching SEO While SEO Was About to Change
- Aug The Update That Told Us to Be Helpful (Before We Knew What Was Coming)
- Jul When Indonesia Blocked PayPal and Steam
- Jul TikTok Ate the Restaurant Search
- Mar GA4: The Two-Year Goodbye
“Off duty: lifting weights, playing a few chords on the piano and singing along, and air-fryer dinners from whatever TikTok recipe I saved that week.”